Alcohol-Free: More Choices, Same Enjoyment!
Sobriety is gaining popularity and naturally becoming part of our daily habits. Whether it’s to try something new, discover unique flavors, or simply vary routines, more and more consumers are choosing to include alcohol-free options in their everyday life. And the good news? This trend now combines pleasure, variety, and creativity.
A societal — and consumption — shift
The way people consume is evolving. People are seeking more balance, variety, and freedom in their choices. The result: alcohol-free products are naturally finding their way into grocery baskets alongside traditional offerings.
Refreshing alcohol-free beers, dealcoholized wines, non-alcoholic botanical spirits, ready-to-drink cocktails—the selection has evolved to meet the needs of a curious and open-minded audience who want to toast differently, without compromising on taste or experience.
Choosing not to drink alcohol is no longer a restriction—it’s an inclusive and confident choice.
Pleasure comes first
Today, alcohol-free products offer a true taste experience:
- Flavorful beers, perfect for post-workout or happy hour
- Alcohol-free wines to pair with meals
- Non-alcoholic spirits for crafting elegant cocktails
- Original ready-to-drink options, ideal for festive moments
The ritual remains, the pleasure too—only the alcohol content changes.
Why include alcohol-free options in your daily life?
Even without specific goals or outcomes, many simply enjoy:
- The feeling of lightness
- Being able to drive or wake up early without worry
- The freedom to choose depending on the moment
- The possibility to alternate between alcoholic and alcohol-free drinks
Alcohol-free becomes a new, social-friendly habit, perfect for every occasion.
The 28 Days without Alcohol Challenge: an experience to try
The 28 Days without Alcohol Challenge fits perfectly into this societal movement. For 13 years, the Jean Lapointe Foundation has invited Quebecers to take a 28-day break from alcohol to reflect on their consumption and explore new habits—without pressure or strict rules. With a minimum contribution of $28, each participant directly supports the Foundation’s prevention, addiction treatment, and family support programs. It’s a pause to take care of yourself, explore the richness of alcohol-free alternatives, and contribute to a major fundraising initiative that has become a tradition across Quebec.
IGA supports you in your 28-Day Alcohol-Free Challenge
Take on the 28-Day Alcohol-Free Challenge and support the Jean Lapointe Foundation by registering or making a donation. There are countless reasons to participate: do it for yourself, but also for the cause! Visit IGA to discover a wide selection of alcohol-free products to accompany your Challenge… and beyond!