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Make a face at pediatric cancer

This year, IGA is proud to support the Charles-Bruneau Foundation with an initiative that’s as delicious, fun, and meaningful as it is impactful.

Blue raspberry lollipops will be sold at IGA stores in Quebec and New Brunswick for $2 plus tax, with proceeds going toward funding pediatric cancer research.

How to join the movement:

Find a grocery store

1

Buy your lollipop in store

2

Enjoy the treat

3

Post your silly face with your blue tongue

4

Tag IGA and the Charles-Bruneau Foundation on social media to invite your friends and family to join in!

Every lollipop sold makes a real difference in the lives of children with cancer. Make a face at pediatric cancer.

Meet the brave children affected by pediatric cancer who took part in our campaign in partnership with the Charles Bruneau Foundation.

Emma-Ève S.-B.

EEmma-Ève, 6 years old, is a cheerful young girl with sparkling eyes. She is the third of five siblings. In July 2021, at the age of two and a half, she was diagnosed with acute lymphoblastic leukemia (ALL). After more than two years of treatment, she is now in remission.

Kingston L.

Kingston, 5 years old, is a lively little boy who brightens every place he visits. He has shown great courage since being diagnosed with Burkitt lymphoma, and received confirmation of his remission on March 17, 2025.

Ève G.

Ève is a beautiful 11-year-old girl who is passionate about cooking, skiing, and mountain biking. She is currently in the second phase of treatment following a diagnosis of acute lymphoblastic leukemia (ALL).

Logan B.

Logan, 7 years old, is a playful, sociable, and cheerful young boy. When he was only a few months old, his family was informed that he had neuroblastoma. As of spring 2024, he is now considered cured

Zoé B.-P.

oé is an energetic and ambitious young girl! At just 9 years old, she is fearless and embraces life with enthusiasm. She is in remission from acute lymphoblastic leukemia (ALL), which was diagnosed in August 2019.

The Fondation Charles-Bruneau

Their vision

A future where all children with cancer enjoy a full recovery and renewed health.

Their mission

To give all children with cancer the best chances of recovery by financing research and supporting the development of projects in the area of pediatric hematology and oncology.

IGA and Cascades unite for cancer-free childhood

With the purchase of an eligible Cascades Fluff & Tuff®️ product, Cascades and Sobeys will collectively donate 50¢ to the Charles-Bruneau Foundation, for a total donation of up to $40,000. Offer valid at IGA stores in Quebec and New Brunswick from May 29 to June 25, 2025.

Participating Products

Cascades

Fluff Ultra 154 Sheets Toilet Paper

12 EA
$11.79
$0.01 / SHT
Cascades Brand

Fluff Enviro 242 Sheets Bathroom Tissue

12 EA
$11.79
$0.98 / EA
Cascade

Tuff Enviro 2 Ply 105 Sheets Paper Towels

6 EA
$11.29
$0.02 / SHT
Cascades Brand

Tuff Enviro Jumbo 105 Sheets Paper Towel

12 EA
$20.49
$0.02 / SHT
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